Tag: pharmaceutical

A pharmaceutical marketer in Nairobi designs what she thinks is a brilliant advertisement for a new cough medicine. The ad is catchy. The messaging is compelling. It talks about rapid symptom relief. It has testimonials from satisfied patients. Perfect for social media. She’s ready to launch. But then she shows it to her compliance officer. […]

A pharmaceutical distributor in Nairobi notices something interesting while reviewing his customer base. Five years ago, his biggest customers were government health centers and NGO clinics. Today, his fastest-growing customers are private hospitals. New private facilities are opening. Existing private hospitals are expanding. They’re adding beds. Opening new departments. Upgrading services. Each expansion needs medicines. […]