Tag: digital marketing

63% of businesses rate their SEO results below expectations. That figure represents the majority of US companies investing in organic search right now. They are paying monthly retainers, receiving reports, and watching rankings move without experiencing any meaningful change in the number of leads, calls, or sales their business generates. The cause is almost never […]

For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]

For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]

For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]