For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]
For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]
For a decade, the digital marketing playbook barely changed: rank on Google, run Meta and Google Ads, post consistently on social. That playbook is now incomplete. A growing share of buyer research happens inside AI tools — ChatGPT Search, Perplexity, Google’s AI Overviews — before a person ever clicks a traditional search result. Businesses that […]