Tag: バイブ

A New Trend in Japan’s Toy Industry from the Perspective of Consumer Psychology 1. The Evolution of Japanese Consumer Psychology: Self-Satisfaction Becomes the Mainstream 1.1 Social Structure Drives Demand Transformation Affected by the trends of declining birth rates and increasing solo living, Japan’s core toy consumer group has shifted from children to adults. Spending on […]

When living alone becomes the mainstream choice, young people are redefining happiness: they don’t have to rely on intimate relationships, but can fill their daily lives with interests and toys. A solitary revolution of ‘not in love, enjoying oneself’ is quietly changing the lifestyle of the new generation. 1、 Trend of the times: new life […]