It is unusual for packaging errors to be made loud and clear. There is never any one bill that tells you exactly what they cost. Rather, funds are quietly lost due to leaky returns, wasted product and shipments that are much more expensive than they need to be. The downside is that these are actually pretty simple errors to correct when they are identified. The following are 5 vape packaging pitfalls that are costing you money.
It’s the most costly saving possible. A stock box is cheaper per unit, so it would seem the logical option on a spreadsheet. Then the returns begin to come in.
A generic box is a box designed for a range of products and not your product. Your device is loose and slides down the length of the box, and is scratched or there is damage to your device. Each replacement comes with the cost of the product, return shipping and sometimes, the customer.
Drop in these boxes and they will cost you:
The solution: make a box that is the correct size for your product. Custom Vape Pen Boxes are a bit of a price premium, but they don’t do all the damage that generic boxes do.
The risk of not taking a sample sometimes pays off and sometimes does not. It is also 100% preventable.
Photos and spec sheets do not reveal any of these aspects of board thickness, print accuracy, or how the insert is holding your device. If you place thousands of boxes on faith, you might find them to be the wrong color or not fit properly. When that happens, the funds have already been committed.
Skipping samples risks:
The solution: order a sample first and then decide on a bulk order. It’s a small price to pay for a large price to be saved.
Oversized boxes cost you three times, and that makes them expensive. Only one of them does most brands take notice of it.
First, a larger box requires more board. Second, you are paying by the dimensions as well as weight and the more you add, the higher your shipping costs will be on each order. Third, you have to pay for the filler to fill the gap in between. As the product continues to flow inwards.
You pay for oversizing by:
The solution: Take the dimensions of the product and the accessories and make the box as big as that. Right-sizing is a money saver on each individual order.
That’s where brands go wrong. They spend money on a good printing and a decent box, then leave the inside of it empty to save a couple of cents.
If you don’t get an insert, all of your other investments are moot. The device slides, rolls and knocks the walls. Multi packs are even worse as each unit rubs against another, and is usually scratched when it is picked up. A scratched device is still functional but no one wants it!
If the insert is omitted, then:
The solution: use a correct insert to keep the device steady and to keep units apart. Custom Vape Pen Boxes have one that is shaped to the product; it is the least expensive way to protect it.
Errors of quantity are costly – going both sides – so they’re easy to mess up.
If you order too few, you will have to pay a higher price for each box as set-up costs are diluted. You reorder all the time and also pay the setup charge every time. Buy too much, and you waste money keeping inventory, you’re filling storage, and you run a risk of your design or product changing and you end up with too much stock.
The costs of quantity errors are:
The solution: buy in line with actual demand, not hope, and get a significant price break.
All of these do not come as a straightforward bill. Which is why they continue. There is no error message for it and a small amount escapes on each order.
A bit too large of a box here. There were some returns that were scratched there. Additional set up fee for reordering too early. All are so minuscule together. Over the course of an entire year of orders, the sum is real cash and it did not turn into your profits.
The costs hide as:
The first actual step in preventing the leaks is to determine where they are coming from.
Fortunately, most fixes are cost-saving, and not cost-increasing. These are sound choices, not increased budgets.
Right sizing means reduced shipping costs. The right insert reduces your return rate. To ensure you don’t incur multiple setup charges, order a sensible quantity. The cost of the insert is the only additional expense; and the cost of the insert is recouped the first time it prevents a damaged return.
These are the 5 packaging cost killers you may not even know about. The “generic” option for budget-friendly. Ordering without sample. Oversizing the box. Not using the insert. Incorrect quantity.
They appear quite tiny each by itself. They lose you some of your money in every order you place, in the form of damage, waste, and shipping costs that you did not need to cover.
Take time to reflect on what you have. Does the box match the size of the item you are putting in it? Checking for proper insert. Went for a trial before purchasing? Most of these issues are avoided before they even occur with Custom Vape Pen Boxes that are created around your actual product. These five problems are solved and your packaging begins to truly impact your margins rather than quietly take them month after month.